Received from the Association of Reflexologists on the 3rd June 2011:

Stop press...

Update about advertising from ASA (Advertising Standards Authority)

Unfortunately this is not good news. Following further conversations with the ASA and other parties they are now saying that testimonials cannot be used in advertising because there is an implied level of effectiveness when they are used in this way.

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from Pat Elliott:

I apologise to all who gave me testimonials in good faith, because I can no longer publish these on this website, without risking censure.
I thank you all for your understanding and continued support.